The Brief: The 2019 Super Bowl featured a game against the Los Angeles Rams and the New England Patriots, and dozens of popular memes about the game, commercials, halftime performance, and more.

DEEP DIVE
Super Bowl 53 Memes
Some people watch the Super Bowl for the game, for the commercials, for the halftime show, or for the snacks. Others watch for the memes. While the Rams and the Patriots competed for a Super Bowl win, viewers took to the internet to share their opinions and reactions to everything Super Bowl Related.
SpongeBob’s Sweet Victory
Some fans were elated and others were disappointed to see a brief tribute to SpongeBob during the Pepsi Halftime show.
My face when they start playing Sweet Victory vs. When they immediately cut to Travis Scott pic.twitter.com/DbCy9lXPGR
— tucker (@t_bucketss) February 4, 2019
Adam Levine’s Shirt And Lack Thereof
Throughout his halftime performance, Adam Levine of Maroon 5 removed layers of clothing, including a patterned tank top, revealing his bare chest.
YALL as soon as I saw Adam Levine’s shirt I said it looked like some 70s home decor, then facebook backed me up pic.twitter.com/nZp99NfdT4
— Morgan Jordal (@morganjordal) February 4, 2019
Adam Levine taking his shirt off during Super Bowl Halftime is peak male nipple privilege
— Liz (@liz_lawlz) February 4, 2019
Adam Levine looks like the wall of pre-drawn display tattoos in every parlor pic.twitter.com/Excwd3kNJW
— 𝔥𝔦𝔰𝔭𝔞𝔫𝔦𝔠 𝔭𝔦𝔵𝔦𝔢 𝔡𝔯𝔢𝔞𝔪 𝔤𝔦𝔯𝔩 (@mathewrodriguez) February 4, 2019
I Made Queso
After Fox News contributor Dana Perino posted a picture of the not-so-tasty looking queso she made for the Super Bowl, people dragged her on Twitter.
I made queso pic.twitter.com/nJqXZYgKRV
— Jonathan (@jehawks) February 4, 2019
I made queso pic.twitter.com/UtW5VK75AX
— Tamara Yajia (Babe Vigoda) (@DancesWithTamis) February 4, 2019
#17YearChallenge
Commentators shared photos of players, coaches, and themselves from 17 years ago compared to the present day in what they called the 17 Year Challange. This challenge was much less popular than the #TenYearChallenge of early January.
#17YearChallenge pic.twitter.com/1Vu7ztqgdC
— NFLonCBS (@NFLonCBS) February 4, 2019
Robot-Themed Commercials
Multiple commercials featured dysfunctional robots, including Alexa jokingly added to products like dog collars and a robot who was sad that he can’t drink beer.
We need another dozen ads about sad robots here
— Kevin M. Kruse (@KevinMKruse) February 4, 2019
There’s a lot of robots in these #SuperBowl commercials. What y’all planning pic.twitter.com/rPqmF2hA9X
— Joanne 🦄🍫🤸🏾♀️🇭🇹 (@Melanin28_) February 4, 2019
ASMR
Zoe Kravitz starred in an ASMR commercial for organic beer.
ASMR Super Bowl ad is just far too much 2019 less than 40 days in.
— Zeddy (@Zeddary) February 4, 2019
#EatLikeAndy
Burger King used footage of Andy Warhol eating one of their burgers in an ad telling viewers to #eatlikeandy. It inspired comments about they way Warhol applied ketchup to his burger and nods to a certain scene in Netflix’s Fyre Fest documentary.
Andy really opened the bun to put ketchup on the side #eatlikeandy pic.twitter.com/ivNzqfITsz
— Eliyan Memon (@EliyanM) February 4, 2019
When you need Evian water #EatLikeAndy pic.twitter.com/sWYpCydkjI
— Isles Road Warrior Fitness (@IslesRW) February 4, 2019
Was That Ninja?
Popular Fortnite streamer Ninja had a brief cameo in an NFL star-studded ad for the league’s 100th anniversary.
Ninja’s Super Bowl commercial was pretty good 😂 pic.twitter.com/LtKihLhzaa
— ACiiDCAT Gaming (@ACiiDCAT) February 4, 2019
Football Memes
Although none of these Super Bowl 53 memes had much to do with the actual game, Patriots fans and others are expressing their emotions around the game online:
Tom F. Brady. Another ring, please.
New England Patriots, baby!#SuperBowlLIII pic.twitter.com/cuEGvMJHck
— Tommy Marz (@tommymarzband) February 4, 2019
The Patriots dynasty shuts down another challenge to the throne 🔥 pic.twitter.com/dIwnOYPpD3
— SportsCenter (@SportsCenter) February 4, 2019
#SweetVictory This Is what we wanted, we dont need adam levine pic.twitter.com/fGsEtniZjC
— Commander Helix (@Commander_Helix) February 4, 2019