The Brief: People are getting ready for the 2021 Super Bowl by sharing memes about the game, snacks, commercials, halftime show, and pandemic.

DEEP DIVE
As the 2021 Super Bowl (SB LV) approaches, anticipatory memes express the range of ways people will be watching the game and celebrating the informal American holiday. On Sunday, February 7th, the Kansas City Chiefs will play the Tampa Bay Buccaneers in Tampa Bay, Florida with limited in-person attendance due to the COVID-19 pandemic.
The Super Bowl is an event known both for the game itself and the hype around it including snacks, parties, the halftime show, commercials, and meme-able moments. Though the circumstances are different during a pandemic, many elements of the game will remain the same, providing people with entertainment to enjoy from the safety and comfort of their couches.
Memes about the game itself often focus on the two teams’ quarterbacks: Patrick Mahomes and Tom Brady.
Brady and Mahomes playing in the Super Bowl ⏳ pic.twitter.com/fbiK9SczpM
— SportsCenter (@SportsCenter) January 25, 2021
This will be Brady’s tenth Super Bowl appearance, but his first without the Patriots.
Yup.. 😂 pic.twitter.com/rWDQDmn4Cj
— NFL Memes (@NFL_Memes) January 29, 2021
🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯 pic.twitter.com/SwS9RCedlS
— NFL Memes (@NFL_Memes) January 27, 2021
Bill Belichick watching Brady and Gronk go to the SB pic.twitter.com/mHOITONWqy
— Alec Young ("6-10 is progress" SZN) (@AlecTheYoung) January 24, 2021
For some people who aren’t attuned to the world of sports, the fact that there even is a Super Bowl this year is news to them.
Me the other day: wait, a super bowl?? In a pandemmy???
— Local Hero (@FatBlackFriend) February 4, 2021
Pandemic silver lining: I’ve made it an entire football season without actually knowing it was currently football season. #SuperBowl
— Rhett Shull (@rhettshull) February 3, 2021
A number of athletes, commentators, and other figures in football have posted memes about the importance of avoiding in-person gatherings during the pandemic, including on Super Bowl Sunday…
Don't be a clown. Stay at home for the Super Bowl! The decisions you make have an impact on our entire community as we navigate this #COVID19 pandemic. pic.twitter.com/BTxZuW34PZ
— Brandon M. Scott (@MayorBMScott) February 4, 2021
As some commercials premiere online before they’re shown on-air, they’ve already inspired some memes:
What Silver Lake dads look like: pic.twitter.com/DtArbHnsZ7
— Americana at Brand Memes (@americanamemes) February 3, 2021
— Kate Aronoff (@KateAronoff) February 2, 2021
This year, The Weeknd will be performing at the halftime show, following in the footsteps of some of America’s biggest stars…
8 years ago they played football at a Beyoncé concert https://t.co/agidkYQOEu
— ghoe (@giovanni_579) February 3, 2021
For bird lovers, “superb owls” are more exciting than the Super Bowl…
This Sunday is #SuperBowl Sunday but every Sunday is Superb Owl Sunday in NYC parks! Let's check on our local players and their current status this winter season. [a thread] #WildlifeWednesday pic.twitter.com/NN7BWgKcBB
— NYC Parks (@NYCParks) February 3, 2021