The Brief: The #StayAtHomeChallenge is spreading on social media among soccer players to stay active and entertained while staying home to prevent the spread of Coronavirus.

Bluesquiggle
DEEP DIVE
The Stay At Home Challenge promotes social isolation, social distancing, and self-quarantines, which are all key steps to mitigate the spread of Coronavirus (COVID-19).
During this pandemic, soccer players around the world are encouraging each other to participate in #StayAtHomeChallenge, which can be completed by posting a video of yourself juggling a soccer ball or roll of toilet paper in your home or backyard. The toilet paper is a reference to how many people in the U.S. are stocking up on it during the Coronavirus pandemic, leading to empty shelves in grocery stores and even some price gouging. 
The Stay At Home Challenge gives soccer players something to pass the time while spreading the word about the importance of staying at home. Participants can nominate their friends and teammates to post their own version of the challenge, thus boosting the spread and engagement with this challenge. Variations of these videos demonstrate other valuable Coronavirus safety measures including hand washing and sanitation. 
Professional soccer players, youth players, fans, and recreational players have participated in this challenge. Popular on TikTok, Instagram, and Twitter, the hashtag #StayAtHomeChallenge is sometimes used outside the soccer world, as a general call for people to practice social isolation. 
@433Billy Gilmour’s ##StayAtHomeChallenge with FIFA on the background 🤣 Can’t hate the guy 🙏♬ origineel geluid – 433


It’s Corona time!

@jr_villegas17The Stay At Home Challenge⚽️❤️##playwithlife ##foryou ##soccer ##stayathomechallenge ##coronavirus♬ Its Corona Time – Red Knight


Flip The Switch

@afcajaxDonny van de Beek in 1 emoji? ##StayAtHomeChallenge♬ I just flipped the switch – bellalambert

@433Matthijs de Ligt doing the ##stayathomechallenge! 🏡🤹‍♂⚽♬ original sound – 433

@mcewDon’t forget to sanitize your balls 💦⚽️🤧 ##stayathomechallenge ##coronavirus ##handsanitizer ##fyp ##soccer♬ Chinese New Year – SALES

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