The Brief: As Spotify listeners view their "Spotify Wrapped" roundup of what they've listened to in 2020, memes provide parodies and commentary on the social media phenomenon of a bunch of people posting about their music tastes.

Bluesquiggle
DEEP DIVE

Spotify users are reacting to their Spotify Wrapped 2o20 year-in-review data by posting theirs on social media and making memes about the experience. At the beginning of December, Spotify shows users patterns in their listening habits in Spotify Wrapped, which they can then share with friends and followers on social media.

Everyone’s Spotify Wrapped is different, highlighting listeners’ top genres, artists, songs, and podcasts. For some, sharing these statistics is a way of bragging as they can prove their dedication to their favorite artists and show off how cool their music tastes are. For others, however, Spotify Wrapped can provide evidence of embarrassing listening habits like wallowing in sad music or listening to cliché songs.

For the past few years, annual Spotify Wrapped posts on social media include memes about people’s music tastes and about how eager people are to share them with the world.

Not everyone loves hearing about other people’s Spotify Wrapped.

Spotify’s cheeky copy on this year’s Wrapped ruffled some feathers.

Please don’t use this as an excuse to text your exes.

Donald Trump’s favorite song:

A Sue Sylvester Spotify Wrapped 2020 meme:

 

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