The Brief: Spirit Halloween memes celebrate Halloween 'spirit' through semi-ironic appreciation of pop-up Halloween retail stores.

Bluesquiggle
DEEP DIVE

As Spirit Halloween retail stores pop up in abandoned buildings across the county, so are memes about these spoopy stores. Founded in 1983, Spirit Halloween is a Spooktober staple for many Millennials and Gen Z-ers. Owned by Spencer Gifts, Spirit Halloween has approximately 1,400 stores around the United States and Canada. As many Halloween parties and festivities are canceled this year due to COVID-19, Spirit Halloween stores remain open.

One common joke about Spirit Halloween stores is that they seem omnipresent in autumn, replacing recently closed stores like Toys R Us or suddenly appearing in seemingly-abandoned strip malls. The franchise is known as a quintessential hub for needless consumerism, supplying cheaply made costumes, spooky animatronics, and plastic decorations. Spirit Halloween memes highlight the cultural significance of these seasonal retail locations and how people are getting ready for the holiday.

For those who simp for Spirit:

It’s true that it’s hard to beat the 12-foot Home Depot skeleton.

Spirit Halloween Memes
Tumblr/LittleLeonard

Unsurprisingly, Among Us crewmate costumes are pretty popular this year:

On TikTok, creators are showing off what they’ve bought in Spirit Halloween haul videos.

@virghoexoxo

spooky scary #spirithalloween #haul

♬ Daisy (I’m Crazy But You Like That) – Ashnikko

Don’t miss @zzzachariah’s impression of “Every mom the first week of Fall:”

@zzzachariah

Every mom the first week of Fall 🎃 #momlife #halloween #fyp

♬ original sound – Zachariah

When everything turns into a Spirit Halloween store:

@thomassanders

It’s That Time of Year Again 🎃 #halloween #comedy #relatable #fyp #spirithalloween

♬ original sound – ThomasSanders