The Brief: This meme features Tyler, The Creator saying "so that was a fucking lie." It expresses the feeling of realizing that you've been lied to.

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This image macro comes from a video of Tyler, The Creator and Eric Andre. In the video, Tyler and Eric are shooting the cover of the magazine Mass Appeal. After Eric says that they’re in the issue of Mass Appeal, Tyler grabs the mic and with a playful seriousness corrects him, explaining that they’re not in the issue yet because they’re currently shooting it, adding “so that was a fucking lie.”

As a meme, this has taken off as a way to express disappointment or confusion after learning that something is not true, or that you’ve been lied to. It’s often used to refer to lighthearted issues, taking some of the energy from Tyler, The Creator’s facetious seriousness.  Other variations edit the text to make it look like Tyler is saying something slightly or entirely different.  This meme is particularly popular on Reddit.

This meme is essentially the same as the “those bastards lied to me” meme format. The two are often used interchangeably, or referenced to each other in meta-memes.

me irl from r/me_irl

so that was a fucking lie from r/CrusaderKings

So that was a fucking lie from r/ShitPostCrusaders

Those bastards lied to me from r/memes

Redditors against limes from r/dankmemes