The Brief: New Snapchat face filters allow people to see versions of themselves as younger and gender-swapped versions of themselves.

DEEP DIVE
Those with the latest Snapchat update can try out filters that make them look like babies and like more masculine or feminine versions of themselves.
I’m Baby
These new Snapchat filters take the “I’m Baby” meme to the next level, allowing people to take selfies as a younger-looking version of themselves. The filter makes cheeks bigger and rosier with bigger and wider eyes. Many of these images are somewhere between cute and creepy.
Gender Swap
Another Snapchat face filter presents a feminized and masculinized version of someone. The filter offers everyone an option to see and take selfies with both the “man” and “woman” filters. These filters are certainly based on binary and normative ideas of what a man or a woman looks like, but can also be a way for people to explore gender beyond the male/female binary.
For some trans, genderqueer, and gender questioning individuals, this filter can be a tool to explore gender expression, especially in the face of gender dysmorphia. For cis people, it can be a way to play with gender and to see stereotypically “male” and “female” versions of themselves.
These Snapchat filters are actually crazy. Everybody…. meet Newtina. 😳😳🔥
(Last pic is what I see in the corner of my room when I have sleep paralysis 😂😭😭) pic.twitter.com/2GMBaqGMNH
— NEWT (@milktpapi) May 10, 2019
Memes
Guy looks like Gina with Snapchat filter. from brooklynninenine
Another popular use of these filters is to apply them to celebrities and non-human fictional characters for some uncanny and hilarious images.
I discovered that snapchat filters work on mk and its hilarious from MortalKombat
The thing I’m learning from the snap filter that turns people into a boy/girl is that gender is a social construct and that people still use snapchat
— Adam Rippon (@Adaripp) May 12, 2019
nobody:
guys with the new snapchat filter: pic.twitter.com/GJu2Fdp4fl
— Yu Narukami (@Yu_Investigates) May 12, 2019
The new Snapchat baby filter is too good. Who looks the best? 👶 pic.twitter.com/AdN3EihmlV
— ESPNLosAngeles (@ESPNLosAngeles) May 13, 2019
So, You Tried The Girl Filter On Snapchat And Now You Want To Be A Girl All The Time pic.twitter.com/9f7lGWJhFR
— Mel Stone (@melstonemusic) May 12, 2019
snapchat filter made me look like the dude who took my virginity lmfaooo what kind of witchcraft is this pic.twitter.com/MThWAc6fTK
— Tamara Yajia (@DancesWithTamis) May 12, 2019