The Brief: Shef memes ironically celebrate simple culinary achievements such as making ice and boiling water.

DEEP DIVE
Shef memes show off culinary tricks that would make Gordon Ramsey jealous, featuring an image of a chef standing proudly next to his “masterful” creation.
“Shef” is intentionally misspelled as a play on the word “Chef” and features the “Meme Man” in a chef’s coat, who is best known for his appearance in the similarly misspelled Stonks memes.
They don’t call it smoked salmon for nothing:
Now this is what I call a pro chef move:
I’m a real shef now from memes
WWIII memes never disappoint:
i am shef. from dankmemes
It’s harder than it looks: