The Brief: An image of a baby Pikachu holding a Capri Sun pouch has become a meme format about childhood memories.
Variations of Baby Pikachu Capri Sun memes, also known as “Pikachu in deep thought holding Capri Sun” memes include an image of a baby Pikachu holding a juice box while staring off into the distance. This meme format, which is popular on Reddit, is commonly used to depict scenes from childhood.
pikachu in deep thought holding capri sun juice pouch pic.twitter.com/muG3M4Xubu
— reactions (@reactjpg) June 19, 2020
Some iterations of these memes take a more literal approach, captioning the image with things like “5-year-old me at my friend’s pool party.” Others take it more metaphorically, using the image of Pikachu looking forlorn and clutching a juice box to represent the emotional state of adults.
This format became popular online starting in June 2020.