The Brief: White Claw and similar hard seltzers are arguably the drink of the summer, inspiring many memes and even contributing to a nationwide shortage.

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DEEP DIVE

Maybe you’ve seen some White Claw memes, or overheard a group of twentysomethings debating the merits of different hard seltzer brands…What exactly are these drinks and what’s all the fuss about?

What Is White Claw?

White Claw is a carbonated and flavored alcoholic beverage with 100 calories and 5% ABV per can. This summer, White Claw and other hard seltzers have risen in popularity and reached meme-status. White Claw reported that it outsold Budweiser and every craft beer brand in July.

Who Drinks It?

These drinks are often associated with the Basic b**ch stereotype as well as frat parties, darties, and summer BBQs. As these beverages are lower in calories than many other alcoholic beverages and are gluten-free, they are particularly appealing to health-conscious consumers. As White Claw has become an emblem of millennial drinking culture, some people may claim that they’re drinking it “ironically” while others fully embrace their enjoyment of these fruit-flavored beverages.

White Claw Hard Seltzer Memes

White Claw memes poke fun of the drink’s subtle flavor, the people who drink it, and the immense amount of attention that hard seltzer has received this summer.

https://www.instagram.com/p/B2E3mo-Fmpz/

A tweet from the TikTok Kombucha woman herself:

https://twitter.com/Brittany_broski/status/1170413452021686272

Me explaining: 

https://twitter.com/emmi_thms/status/1162193978827165696

Kyle’s wedding:

Change the White Claw to a Truly and we have the more accurate representation.
byu/Ganghis_Can inBlackPeopleTwitter

https://www.instagram.com/p/B1AmifTlQuz/

Hard Seltzer Haters

Even with White Claw and similar beverages’ popularity, some vocal haters continue to express their dislike of the beverage and look down on those who drink it. This may be due to its stigma as a “girly drink” or because some people will always choose to hate on something because it’s popular.

https://twitter.com/ArmyStrang/status/1171520752740270081

White Claw Shortage

Amidst concerns about a nationwide shortage, White Claw recently confirmed that a shortage in the United States has been caused by the drink’s immense popularity. While the company has assured that they are “working around the clock to increase supply,” some hard seltzer fans (and haters) have taken to social media to express their concern about the availability of their beverage of choice. Whether or not people are actually stockpiling cans of White Claw to save themselves from going without, there are certainly plenty of jokes to be made about it.

Stonks: