The Brief: Pumpkin Spice Latte Season 2019 is the earliest yet, causing an uproar among PSL lovers and haters, as well as a slew of Pumpkin Spice memes.

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The Fall Equinox isn’t until September 23, but according to Starbucks, autumn is already here. Each year, Starbucks has been debuting its seasonal Pumpkin Spice Latte earlier and earlier. On August 27, 2019, Starbucks coffee shops started selling PSL’s, inspiring shock, celebration, and outrage among pumpkin spice lovers and haters. Pumpkin Spice Latte memes encapsulate the joy, wonder, and controversy that surround this coveted seasonal drink.

Pumpkin Spice Latte Reactions & Memes

Brands including Starbucks took this early Pumpkin Spice release as an opportunity to flex their relatability among consumers, millennials in particular.

As loving the PSL is a defining characteristic of people who fall under the basic b**ch stereotype, some memes dunk on people for having a basic taste in drinks and an unrelenting love of everything fall-related.

Some people have been lamenting PSL season as the end of Hot Girl Summer, while others look forward to what the next season will hold. Suggested names for this upcoming season include thotum, “average girl fall,” and “basic b**ch autumn.”

https://twitter.com/Professorbroman/status/1168685098138578944

This pumpkin spice szn, the Spam Brand announced that they would be selling limited edition pumpkin-spiced  Spam.

Some memes make fun of white girls, the demographic most often associated with the PSL for their love of this seasonal beverage.

https://www.instagram.com/p/B1-NR7BHyrx/

It’s almost pumpkin spice season, my dudes
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A Flex Tape PSL meme:

Pumpkin Spice
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