The Brief: The federal government's cell phone test alert inspired a variety of jokes and memes.

Bluesquiggle
DEEP DIVE

An emergency alert test labeled “Presidential Alert” reached most Americans’ cell phones on October 3rd. Many social media users recreated the alert as a meme format and joke template, many of whom used it to criticize or support President Trump.

View this post on Instagram

🚨 THIS IS NOT A TEST. | 🔁: @vinnyguadagnino

A post shared by Jersey Shore (@jerseyshore) on

EMERGENCY BUY from MemeEconomy

Presidential alert memes are gonna be hot! from r/MemeEconomy