The Brief: The federal government's cell phone test alert inspired a variety of jokes and memes.

DEEP DIVE
An emergency alert test labeled “Presidential Alert” reached most Americans’ cell phones on October 3rd. Many social media users recreated the alert as a meme format and joke template, many of whom used it to criticize or support President Trump.
anyone else get this message on the #PresidentialAlert ? pic.twitter.com/IaA0pes96P
— rachel (@rachel_bagley) October 3, 2018
Did anyone else get this? #PresidentialAlert pic.twitter.com/BXiuLoVgGj
— Jimmy Kimmel (@jimmykimmel) October 3, 2018
THIS IS A TEST of the Cute Baby Elephant Alert System. No action is needed. #PresidentialAlert pic.twitter.com/zt2Ht8PMP6
— Houston Zoo (@houstonzoo) October 3, 2018
Anyone else just get this #PresidentialAlert? pic.twitter.com/JQzeae49cl
— Jim Jefferies Show (@jefferiesshow) October 3, 2018
whoa look what just showed up on my phone pic.twitter.com/kkDvQ7aPts
— scrΓ«m (@own___ass) October 3, 2018
#PresidentialAlert pic.twitter.com/kjdJtRpKS2
— Jack Posobiec πΊπΈ (@JackPosobiec) October 3, 2018
congrats to tiffany trump, who just received her first ever text from her dad!
— Johnny LaZebnik (@jlazebnik) October 3, 2018
EMERGENCY BUY from MemeEconomy
Presidential alert memes are gonna be hot! from r/MemeEconomy