The Brief: An internet meme asks people to Google their name + "the hedgehog" to discover their own personalized cartoon hedgehog.

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DEEP DIVE

If you have a common first name and Google your name followed by “the hedgehog,” it’s likely that you’ll find a furry-like anthropomorphized cartoon hedgehog with your name next to it. Online, people have been asking others to do this and share the results, in the resurgence of a meme that started in 2010.

These images mostly come from DeviantArt and are fan-art based on the video game character Sonic The Hedgehog. Apparently, DeviantArt is full hundreds of unique user-drawn hedgehogs with different names and characteristics. The meme is a fun way to find your own hedgehog persona, of which there are a wide variety.

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