The Brief: People are posting black and white photos of celebrities with captions that joke that they are vintage photos of their grandparents.

Bluesquiggle
DEEP DIVE

“My grandparents circa” memes caption black and white photos of modern celebrities as if they were vintage family photos. These memes joke that famous celebrity photo shoots, album covers, movie screenshots, and memes are actually pieces of personal family history.

https://twitter.com/djordxc/status/1379591401520963591?s=20

This meme format surged in popularity in early April 2021.

https://twitter.com/FramingBritney/status/1378727919279861760

A popular reply to these posts is the copypasta from the “baby, this is Keke Palmer” meme.

https://twitter.com/sandrakatylol/status/1379407849714028545

https://twitter.com/ohmygodhedead/status/1377740826529329153

https://twitter.com/Alshymi/status/1379489019558555648

https://twitter.com/yourfriendslim/status/1379280520408752134