The Brief: After British GQ published photoshopped images of Joe Biden wearing a variety of uncharacteristic outfits including a preppy fit and cowboy getup, memes are spreading about these cursed photos.

DEEP DIVE
British GQ published a spread of edited photos of President Joe Biden in various scenes and outfits, inspiring memes and criticism for subjecting the internet to cursed images including ones of Biden in preppy shorts and dressed like a cowboy.
Though the article appears to have comedic intentions it was ill-received by many American viewers who found the photos to be uncanny and unnecessary. While some people questioned whether the photos were “real” or photoshopped, others simply asked “why?”
What fresh hell is this pic.twitter.com/fOgxdetN6M
— Emily Ratajkowski (@emrata) February 4, 2021
Notably, one of the pictures (titled “The Prep Elect”) shows Biden in a pastel Tommy Hilfiger ensemble, holding an iced Starbucks coffee. This image, which has “you know I had to do it to em” vibes, is haunting.
Therapist: it’s ok, Joe Biden in high-waisted shorts with an iced coffee can’t hurt you
Joe Biden in high-waisted shorts with an iced coffee: pic.twitter.com/skauN0LP6f— Will Kellogg (@Will_Kellogg) February 5, 2021
In addition to expressing shock and horror at these photos, social media users also turned them into memes:
Joe Biden Joe Biden
Walking Walking
INTO OUT OF
J Crew: J Crew: pic.twitter.com/YZrUvpZsbx— Americana at Brand Memes (@americanamemes) February 4, 2021
I’m scared of the GQ Joe Biden spread. Every photo has end of Midsommar energy pic.twitter.com/DM4RjhAYQv
— Sabina Meschke (@sabinameschke) February 5, 2021
all the joe biden gq photos look like promo for a fun-for-the-whole-family netflix original where a goofy but well meaning dad enters a contest and wins a chance to become the president of the united states
— helen (@helen) February 4, 2021
That Joe Biden GQ article nearly put me on my deathbed, I thought that shit was real for a second
— Brother Q. (ɔpɛ asem) (@andraydomise) February 5, 2021
Those Biden GQ deep fake pics have big afterlife energy. DMT.
— Carey O'Donnell (@ecareyo) February 5, 2021
me ready to log off for the wknd pic.twitter.com/HnTzw5XHN5
— Terry Nguyễn (@terrygtnguyen) February 5, 2021
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