The Brief: The phrase "let's get this bread" refers to making money. It has recently become a meme.


People have been tweeting variations of the phrase “let’s get this bread” including “rise and grind let’s get this bread” and “good morning, let’s get this bread.” This meme expresses both enthusiasm and frustrations with jobs and capitalism. It has also made room for a number of double entendres and bread-related puns.

Texting Parents

A variation of the meme involves people texting their parents “let’s get this bread,” and sharing their confused responses online.