The Brief: The phrase "let's get this bread" refers to making money. It has recently become a meme.

DEEP DIVE
People have been tweeting variations of the phrase “let’s get this bread” including “rise and grind let’s get this bread” and “good morning, let’s get this bread.” This meme expresses both enthusiasm and frustrations with jobs and capitalism. It has also made room for a number of double entendres and bread-related puns.
good morning let's get this bread pic.twitter.com/RCihkuktDh
— seraphim (@carlyxnicole) January 2, 2017
I told him
let’s get this bread
but he
was gluten free
– rupi kaur
— Svenskt invandrarbarn (@vemsawarya) October 21, 2018
— lil uzi hurt (@LameAsChris) October 16, 2018
french ppl be like bonjour fellas today we chasing this baguette
— eric curtin (@_ericcurtin) October 1, 2018
Wake up hustlers, let’s get this bread. No days off pic.twitter.com/lpsNC9dMrk
— Tyler (@BeastCaucasian) October 18, 2018
I don’t wanna get this bread anymore pic.twitter.com/l81ygMBiAv
— mean irene (@ireenee_b) October 18, 2018
Me going to bed every night knowing I did the bare minimum, did not secure even the slightest bag, and neglected to get even a tiny end-piece of this bread. pic.twitter.com/eKJOXX6Cx4
— Ralph Northam’s resignation letter (@_pachecoJA) October 15, 2018
List of friendly alternatives for "Let's get this bread":
Let's gain this grain
Let's land this loaf
Let's take this toast
Let's bag this baguette
Let's retrieve this roll
Let's cop this crust
Let's snag this sourdough
Let's yeet this yeast
Let's grab this gluten— Connor Harding (@ConnorHarding25) October 18, 2018
Texting Parents
A variation of the meme involves people texting their parents “let’s get this bread,” and sharing their confused responses online.
Told my mom “let’s get this bread” so she bought some 😂😂😂 she’s so precious pic.twitter.com/2WoKDVEg50
— Navarro (@divm_) October 18, 2018
— Tyler (@BeastCaucasian) October 18, 2018
I texted my mom “let’s get this bread” and she left me this voicemail pic.twitter.com/ab1bhKZrYz
— aquarius ☻ (@lildellapenna) October 18, 2018