The Brief: This meme lists peculiar character traits of a hypothetical boyfriend and then reveals that this is "not your man," but something or someone else entirely.


The meme starts out with the line “ladies if he…” as if it is going to give women advice about relationships, but then takes an abrupt turn to something off-topic. The joke is in the format’s absurdity, as most women would likely be aware if they were dating Shrek, Julia Roberts, or an enormous steer. Usually, the list starts out with traits that could apply to someone’s boyfriend but ends with characteristics that clearly indicate “that’s not your man, that’s _____.”

This meme inspired numerous meta-memes with references to things such as Knickers, the really big cow; that they did surgery on a grape; Gritty; “don’t say it” memes; and the distracted boyfriend.