The Brief: A photo of Jonah Hill dropping a cup of iced coffee has gone viral in memes as a symbol of an unexpected disaster.

Bluesquiggle
DEEP DIVE

Earlier this month, while walking down the street dressed in all black and holding an iced coffee by its lid, Jonah Hill dropped his beverage. A photo of this moment captured the fall, the splash, and the way Hill fruitlessly continues to hold onto the lid. This image has gone viral as a symbol of the tragicomedy that exists in daily life. Whether or not we’ve been in this exact situation, we’ve all spilled drinks and lost things that we held dear. These Jonah Hill coffee memes capture the relatability of Hill’s spill.

In an Instagram post, Jonah Hill himself responded to the memes, writing about the actual experience of dropping the coffee. In the caption he wrote:

“The internet has been very interested in this photo of me dropping my coffee. But we’re all forgetting the real tragedy here. We’re forgetting to mourn this coffee. I didn’t know it long but damn was our time together special. As fleeting as it was. I’ll never forget you. ☕️ ❤️”

Jonah Hill dropping iced coffee memes make fun of him, admire his style, and use the photo as an object labeling image macro.

Could this all have been avoided if his AirPods didn’t stop him from hearing warning cries?

Among the Jonah Hill coffee memes and commentary, several pieces of fan art have been created as well.