The Brief: This image macro meme made popular on Reddit uses a screenshot from The Big Bang Theory to explain reasons why someone might stay up past their bedtime.
Most versions of this image macro format begin with “When it’s 3 a.m.,” followed by a discovery of something distracting. In most cases, the “something” is a YouTube video. The meme’s punchline comes from a line of dialogue spoken by scientist Sheldon Cooper in an episode of The Big Bang Theory. In the episode, Sheldon refuses to go to be until he solves an equation, excusing his behavior with the line, “I don’t need sleep. I need answers.”
In some iterations, a screenshot or GIF is used to visually show why someone might need more answers, instead of sleep.
In other variations of the meme, meme-makers have altered the line, “I don’t need sleep. I need answers.”
Here is the original template: