The Brief: Learn to replicate the iconic look of the TikTok eGirl with this style and gift guide.


Whether it’s for a Halloween costume, an eGirl factory TikTok video, or if you’re looking for a new look entirely, let this eGirl gift guide walk you through how to dress and style yourself like a classic TikTok eGirl.

Originally used as an insulting term to demean girls online, the term “eGirl” or “e-girl” has since been readopted by girls online. Broadly, an eGirl can be any girl or woman with an online internet presence. The label commonly refers to a certain archetype as characterized by TikTok videos. The quintessential eGirl is similar to goth, punk, and Tumblr girl counterparts, and is known for her signature style including cat eyeliner, eccentric clothing pairings, hearts drawn under her eyes, and blush brushed all over her face.

While there’s no one way to be an eGirl, we’ve highlighted some of the most recurring components of the eGirl look to help assemble a costume or wardrobe.

1. Fenty Liquid Eyeliner – $20

Fenty by Rihanna is always a great choice. Use this “Flyliner” to create a winged cat-eye look.

2. Manic Panic Hair Dye – $10.80

Change up your look with this classic (and vegan) dye. One popular eGirl ‘do is a Harley Quinn-like half-and-half dye duo.

3. Choker Necklaces – 8 for $5.99

Mix and match with this black choker necklace set. Don’t be afraid to wear more than one at once.

4. Hair Clips – 100 for $8.99

VSCO girls have their scrunchies and eGirls have their hair clips. With this set of 100, you can try out different colors to adapt to different outfits, seasonal changes, and varying moods.

5. Doc Martens Jadon 8-Eye Boot – $179.95

A pair of Doc Martens is the perfect addition to just about any eGirl outfit. If you’re not ready to splurge, Converse are another great option.

6. Tatoo Stamp – $12

Of course, you could draw shapes on with eyeliner, but check out this Milk Makeup ready-to-go stamp with patterns including hearts, stars, a moon, and a Yin Yang symbol.

7. Striped Mock Neck Shirt – $16.99

While a typical eGirl’s wardrobe is versatile and unpredictable, it’s important to start with some staples like this quintessential eGirl striped shirt.

8. Plaid Skirt – $24.99

While it probably won’t match the striped shirt above, this skirt can be paired with a black turtleneck, tank top, band t-shirt, and a pair of high socks.

9. High Socks – 2 pairs for $17.99

These very high socks will keep your legs warm and your eGirl style on point.

10. Morphe Blush Palette – $22

A blush palette is a key piece of an eGirl’s toolkit. Be sure to apply to both your cheeks and nose. Check out an eGirl makeup tutorial for more inspiration.