The Brief: Memes featuring a basic outline of a head and a speech bubble contrast the things people think with what they actually say.

Bluesquiggle
DEEP DIVE

Also known as “clever thoughts memes,” image macros depicting a cartoon head and speech bubble reveal what someone is thinking versus what they’re saying. According to Know Your Meme, this format originated in a 2011 Tumblr meme that shows someone trying and failing to articulate an insightful thought:

https://www.tumblr.com/n1c0tine/7480745906

These head/speech bubble memes rose to popularity in 2020 on Twitter and Instagram. They convey how the things people say are often different from what they’re actually thinking, and how it can be difficult to put complex thoughts into words.

https://twitter.com/fairyenbys/status/1334246070382161921

 

View this post on Instagram

 

A post shared by @yung_nihilist

 

View this post on Instagram

 

A post shared by @theoriginalunclero

 

View this post on Instagram

 

A post shared by not all geminis (@notallgeminis)