The Brief: Goop Lab memes speculate about the contents of Goop Lab: a Netflix series about the inner workings of Gwyneth Paltrow's wellness empire.
DEEP DIVE
On Twitter and beyond, the internet has been reacting to the trailer and poster for Gwyneth Paltrow’s Goop Lab via memes. The Netflix series is set to be based on Paltrow’s notoriously woo-woo lifestyle brand: Goop. The poster shows Paltrow wearing a pink dress in front of a pink geometric background reminiscent of a vulva and text that reads “reach new depths.” Goop Lab‘s trailer teases that the series will cover Goop’s exploration into exorcisms, psychic mediums, orgasms, and more.
Welcome To The Goop Lab
Goop Lab memes use the show’s unofficial catchphrase and teasers from the trailer to drag Goop and poke fun at the idea of a Goop Lab.
Dr. Grant, my dear Dr. Sattler… Welcome, to The Goop Lab pic.twitter.com/yAEtj1w7bR
— Patrick Monahan (@pattymo) January 6, 2020
Punching into my shift at the Goop Lab. We are bundling smudge sticks until we can't feel our fingers. Gwyneth is there and she's laughing. I am paid in yoni eggs.
— Mark, the War Opposer (@Mark_Dubs) January 6, 2020
Respect to the ORIGINAL Goop Lab pic.twitter.com/bszfzJIHt6
— Max! (@DieRobinsonDie) January 6, 2020
WELCOME TO GOOPLAB SECRETLY FEEDING YOUR BREASTMILK TO YOUR ENEMIES AS A POWER MOVE!
— Dan Editor YouTube (@FoldableHuman) January 6, 2020
Dr. Paltrow*
*Gwyneth Paltrow is not a doctor, nor is Goop Lab a scientific laboratory.
"Today in the Goop Lab I'm gonna vaginally inject 2 cups of pulverized raccoon bone to prevent a condition I call "The Lazy Lady". Then we are opening up my abdomen and stuffing it with full of magician grade scarfs soaked in essential oils. This is science. I'm a scientist." https://t.co/iLigBnUHoP
— Level 9000 Ya-drew Druid Drew Davenport (@The_Davenporter) January 6, 2020
Goop is a lab in the same way that I am the queen of France https://t.co/Lcen8noALr
— Ethan Kocak (@Blackmudpuppy) January 6, 2020
i was working in the Goop Lab late one night https://t.co/IKyBp8H1d1
— blaine capatch (@blainecapatch) January 6, 2020
Is That A Euphemism?
The innuendo clear in the show’s poster combined with Goop’s history of advising women to try vaginal steaming and insert jade eggs into their vaginas led to ample memes and jokes about “goop labs” being a euphemism for genitalia.
Been calling my vagina the goop lab for years https://t.co/PMVqqqGUUp
— Douglas Bubbletrousers (@corihealey) January 6, 2020
The Goop Lab is a pretty metal name for a vagina, props to Gwen. https://t.co/eUDHGyytZZ
— Mackenzie Bartlett ✨ (@mcknzybartlett) January 6, 2020
if your date doesn't say "welcome to the Goop Lab!" when they take off their clothes don't have sex with them.
— david ehrlich (@davidehrlich) January 6, 2020