The Brief: Goop Lab memes speculate about the contents of Goop Lab: a Netflix series about the inner workings of Gwyneth Paltrow's wellness empire.


On Twitter and beyond, the internet has been reacting to the trailer and poster for Gwyneth Paltrow’s Goop Lab via memes. The Netflix series is set to be based on Paltrow’s notoriously woo-woo lifestyle brand: Goop. The poster shows Paltrow wearing a pink dress in front of a pink geometric background reminiscent of a vulva and text that reads “reach new depths.” Goop Lab‘s trailer teases that the series will cover Goop’s exploration into exorcisms, psychic mediums, orgasms, and more.

Welcome To The Goop Lab

Goop Lab memes use the show’s unofficial catchphrase and teasers from the trailer to drag Goop and poke fun at the idea of a Goop Lab.

Dr. Paltrow*

*Gwyneth Paltrow is not a doctor, nor is Goop Lab a scientific laboratory.

Is That A Euphemism?

The innuendo clear in the show’s poster combined with Goop’s history of advising women to try vaginal steaming and insert jade eggs into their vaginas led to ample memes and jokes about “goop labs” being a euphemism for genitalia.