The Brief: An image of Gordon Ramsay squirting lemon and lime juice onto a spicy chicken wing has become a meme.
This meme uses an image of Gordon Ramsay dousing a hot wing with lemon and lime juice. The source is a screenshot from his appearance on the YouTube series Hot Ones. On the show, while answering interview questions, guests also consume hot chicken wings, which get increasingly more spicy as time goes on. Gordon Ramsay employed several different techniques to endure the challenge, including chugging Pepto Bismol, eating a donut, and drinking lime juice. Before eating the last and spiciest wing, he poured lemon and lime juice both into his mouth and directly onto the wing.
This moment has been turned into a meme format. In variations of this image macro meme, Gordon Ramsay appears to be squirting lemon and lime juice onto objects added with Photoshop. For example, one shows him feeding the juices to Patrick, the starfish from Spongebob Squarepants. The lemon and lime juice, Gordon Ramsay, and whatever he’s pouring them onto can be labeled in these memes to make a joke or a point.
From the Dank Memes Subreddit: