The Brief:

This TikTok meme reflects on the struggles of being broke and suggests some questionable life hacks. 

Bluesquiggle
DEEP DIVE

On TikTok, videos tagged the hashtag #GoHard have been viewed over 9 million times. In these videos, people lip sync and act out a comedic sketch.

The clip used in these meme videos is from the song “Go Hard (La.La.La)” by Kreayshawn. It includes the following exchange between rappers Lil Debbie and Kreayshan:

Hey, b*tch!
What’s up?
You know I’d really like to do that
But I don’t have any f*cking money
Like, I don’t have any f*cking money

Hey, b*tch, do you really, really, really wanna go hard?

In these videos, TikTokers typically hold up signs to play out a narrative in which someone wants to do something but doesn’t have any money and then finds a way to do it for free.

#GoHard TikToks can be an outlet for expressing the struggle of not having enough money to do or buy something you want. Some sketches end up being deeper critiques of capitalism and economic inequality.

Weighing the costs of being a YouTuber vs. a TikToker:

A #HistoryLesson:

Affordable “Air Pods:”

Don’t try this DIY at home!

Most of us don’t have the same resources as Lori Loughlin:

TFW your friends buy you tickets to see Billie Eilish at VidCon: