The Brief: A model who was serving water and looks at the Golden Globes has become a meme known as Fiji Water Lady, Fiji Water Girl, or Fiji Water Woman.
Fiji Water Girl/Woman/Lady
Kelleth Cuthbert, a model and brand ambassador for Fiji Water photobombed a number of celebrity pictures while serving water to the stars at this year’s Golden Globe Awards. She quickly caught the attention of social media users, went viral, and became known as “Fiji Water Girl/Lady/Woman.” This virality seems to come from Cuthbert’s perfectly timed lurking, as well as her stunning outfit and smize; she was definitely serving looks.
The fiji water girl is serving LOOKS. Opportunity seeking at its finest. Get it queen! pic.twitter.com/LfgiKvG3bQ
— Alex Grigorian (@alexgrigorian_) January 7, 2019
To many, this meme seemed a little too good and brand-specific to be a truly spontaneous meme – and they’re right. Fiji Water has a history of sponsoring awards shows and even having blue-dress-clad models carrying trays of their bottled water appear in the background of celebrity photos. This publicity stunt is an example of a brand’s ability to design a well-timed meme for marketing purposes. With all the buzz it’s generated about Fiji Water and Kelleth Cuthbert, it seems to have been a success for both the brand and the model. To some, however, the fact that this meme was designed by a marketing team for capital gain takes away some of its value.
We’re so glad everyone is talking about our water!
*senses ominous presence*
She’s right behind us, isn’t she? #FIJIwatergirl
— FIJI Water (@FIJIWater) January 7, 2019
Man they are really tying to make the Fiji water woman a thing just to have this years awards seem “memeable” but no one is biting and I love it
— Sophia Benoit (@1followernodad) January 7, 2019
This isn’t real and this like “funny accident” is very obviously marketing that Fiji paid for and the “Fiji water girl stole the show” articles were written before the show started stop advertising that water and go to sleep https://t.co/ARkpFp2Oyo
— thatadult (@rianphin) January 7, 2019
Memes & Commentary
Kelleth Cuthbert’s appearance at the Golden Globes has earned her admiration, publicity, and meme-status. Although she became a meme after lemon car memes, Queen Elizabeth’s death prediction memes, and Big Chungus, she is arguably the first mainstream meme of 2019.
if Bradley Cooper doesn't bring the Fiji girl out on stage to perform "Shallow" with him I'm turning this show off
— Sam Lansky (@samlansky) January 7, 2019
Are you all looking forward to my new RomCom where a girl who carries Fiji Water on a red carpet ends up in an Embarrassing Mishap With A Hot Actor that goes viral, and then, idk, they fake date, probably? Anyway, look for THIRST TRAP, coming Spring 2021. https://t.co/IFMcQp2ZN4
— Rachel Hawkins (@LadyHawkins) January 7, 2019
deep inside we r all fiji water girls
— RINA🏳️🌈🇯🇵 (@rinasawayama) January 7, 2019
— ENDGAME (@wingardiumbrad) January 7, 2019
FYI: I have already written 200 pages of the Fiji Water girl's inner monologue tonight pic.twitter.com/2VvMGRJPW4
— Jarett Wieselman (@JarettSays) January 6, 2019
stunning. I couldn't imagine even breathing the same air as the Fiji Water Girl pic.twitter.com/ivQoL2CTy3
— Ash Crossan (@AshCrossan) January 7, 2019
The Fiji water lady taught us that while you may never be a celebrity, you can ALWAYS lurk smugly in the background of someone else’s moment.
— mubby19 (@marybethwalk) January 7, 2019