The Brief: The FaceApp Challenge involves using the aging filter on FaceApp to predict how one might look in 40 years or so.

DEEP DIVE
The latest social media challenge, the FaceApp Challenge, involves sharing photos that have been edited through an app called FaceApp to make faces look much older. While FaceApp faces significant backlash for its questionable privacy policy, people continue to share their aged photos with hashtags #FaceApp and #FaceAppChallenge.
Similar to the #HowHardDidAgingHitYouChallenge, also known as the #10YearChallenge, and the #17YearChallenge of the Super Bowl, the FaceApp internet challenge is based on looks into the hypothetical future rather than the past. Some people have referred to this aging challenge as the #40YearChallenge. Many jokes and memes have been made about how shocking it can be to envision oneself as a senior citizen, and how various celebrities may age.
FaceApp’s filters add wrinkles, freckles, grey hair, and stained teeth. By adding more layers of the filter, people can make themselves appear even older. Some people post “before” and “after” images while others merely show the aged versions of their faces. While the FaceApp is not new and has been popular before, its aging function and the FaceApp challenge are currently going viral.
Why did faceapp only age half of my face? π #faceappchallenge pic.twitter.com/wNWoh7ZdIB
— Ayan (@HeyItsAyan) July 17, 2019
The #FaceApp is scary hleπππ
It is a prophet of doomπππ#faceappchallenge pic.twitter.com/oWSM7IiGxw
— Christo (@ChristoThurston) July 17, 2019
Shoulda used more sunscreen in Michigan#FaceAppChallenge pic.twitter.com/fNWCubuzTh
— Daniel Henney (@danielhenney) July 17, 2019
Playing with #FaceApp reminds me that time will spare no one. We shouldnβt take it for granted. #FaceAppChallenge! pic.twitter.com/IzPKOtZhSo
— Bashir Ahmad (@BashirAhmaad) July 17, 2019
Goes with trend #faceappchallenge pic.twitter.com/jGPK0mvpVA
— Jithu Mon Varghese (@jithu_mon492) July 17, 2019
I did not look like that as a teenager. I was awkward AF, but Iβm going to be a fierce mall Santa someday! π #FaceApp #FaceAppChallenge pic.twitter.com/Z0UkRycBdD
— Ryan Knight #ImpeachTrump π (@ProudResister) July 17, 2019
Older versions of the members of BTS:Β
BTS #FaceApp #faceappchallenge
A thread pic.twitter.com/JvmpAogB6b— βΩ (@republicoflndia) July 17, 2019
More celebrities in the #FaceAppChallenge:Β
OLD TERRY CAN STILL KICK SOME ASS! π€£π I did that face app thing yβall been TELLIN ME TO DO! #AmericasGotTerry #AGT pic.twitter.com/gFUC1a1l0b
— terry crews (@terrycrews) July 16, 2019
FaceApp must know that vampires don’t age…
We tried the #FaceAppChallenge⦠#FaceApp #Twilight pic.twitter.com/SRe9OtGT8y
— THE TWILIGHT SAGA (@Twilight) July 17, 2019