The Brief: The #ServingRealness TikTok hashtag is a label for videos of drag queens putting on makeup, strutting, and serving looks.


Drag queens are taking to TikTok to show off daily looks, moves, and #OOTD with the hashtag #ServingRealness. This hashtag is a promotion for RuPaul’s upcoming Drag Con LA as well as a more general tag for queens who are serving realness and serving looks.

All makeup enthusiasts and others are welcome to use this hashtag to show off their latest looks, but drag queens are at front and center of this TikTok trend.

In many of these videos, TikTokers take advantage of the app’s editing features to show makeup transformations at a fast-pace.

YeeHaw challenge 

Don’t underestimate the power of glue sticks