The Brief: A meme format illustrates the experience of saying the one thing you promised yourself you wouldn't say.
DEEP DIVE
This meme format, which is popular on Twitter, begins by laying out a scenario. It then shows an internal monologue style script in which someone’s brain repeats “don’t say it,” but they ultimately end up saying the very thing they wanted so desperately not to say. The meme can work for many scenarios and has been translated into many different languages.
*at a restaurant*
waiter: enjoy your food!don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say it
don't say itme: you too!
— cesar (@proxactears) November 13, 2018
*A white dad at a restaurant who just paid his bill*
His Brain:
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say itDad:
"You guys ready to rock and roll?"— B-Jones (@BrianJones01) November 13, 2018
https://twitter.com/jaboukie/status/1062745277885497344
https://twitter.com/austinvalvo/status/1061744333819445248
*sees people in a hot tub*
My Brain:
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say itMe:
Two bros chilling in a hot tub five feet apart cuz they’re not gay— ❄️❄️ (@sadkxit) November 14, 2018
*Something costs $40*
My Brain:
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say itMe:
"FOURTY DOLLARS?!*— MsMaryMac (@BtweenThe_Lines) November 14, 2018
person: hi
my brain:
Don’t say it
Don’t say it
Don’t say it
Don’t say it
Don’t say it
Don’t say it
Don’t say itme: “it’s big huh”
— Landon Romano (@landonromano) November 14, 2018
*starts recording a verse*
Drake's brain:
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say itDrake : yeah
— 🅰️yo (@gyalchesting) November 14, 2018
*has anxiety in a situation that does not warrant an apology*
my brain:
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say itme: im sorry
— ty. (@tyluh) November 14, 2018
*new meme format arrives*
my brain:
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say itme: my brain:
don’t say it
don’t say it
don’t say it
don’t— 𝘋𝘈𝘙𝘊𝘐𝘌 𝘞𝘐𝘓𝘋𝘌𝘙 (@333333333433333) November 14, 2018