The Brief: A meme format illustrates the experience of saying the one thing you promised yourself you wouldn't say.


This meme format, which is popular on Twitter, begins by laying out a scenario. It then shows an internal monologue style script in which someone’s brain repeats “don’t say it,” but they ultimately end up saying the very thing they wanted so desperately not to say. The meme can work for many scenarios and has been translated into many different languages.