The Brief: Everyone is talking about Marie Kondo's Netflix series: Tidying Up and her catchphrase "does this spark joy."


Does this spark joy?

Marie Kondo is a tidying expert and best-selling author of The Life-Changing Magic of Tidying Up. At the beginning of 2019, Netflix released a series starring Kondo in which she goes into peoples homes and helps them get organized using her signature KonMari method. This series has sparked a number of debates and inspired memes about Kondo’s methods and advice.

“Spark joy” is now a popular buzzword based on Kondo’s philosophy that people should only keep things in their homes that are useful and immediately bring them joy. Some people have suggested that this concept should be considered in relation to more than just material things, but for relationships, social media, careers, and daily life as well. Marie Kondo-related memes range from jokes about over the top tidying and minimalism to ones about just how attached we can be to material things.

One part of the KonMari method rubbed literary buffs the wrong way. Kondo’s suggestion that people should get rid of books that do not spark joy has received some backlash by book lovers who argue that books are valuable and important, whether or not they bring joy to someone’s life.


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