The Brief: Everyone's personal hygiene is suffering in quarantine and apparently, DJ Khaled is no exception while memes circulate about the rapper from a surfaced picture of himself without a fresh cut and an untrimmed beard.

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DEEP DIVE

Who would have thought that DJ Khaled’s lack of personal upkeep during quarantine would turn into a viral meme? Twitter and Redditt users have taken full advantage of the opportunity to turn DJ Khaled into yet another internet joke that has caught the attention of hundreds of thousands of social media users. DJ Khaled’s online persona has made him the perfect target for an extensive meme joke that will haunt him until the day he gets another haircut. Which in this case, it may take a while until it is safe for everyone to walk freely outside again without facing any risk of getting exposed to the Coronavirus.

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