The Brief: This meme is of a stock photo of a man checking out another woman while his girlfriend looks indignant. It is used to represent temptation when someone already has something good.

DEEP DIVE
This meme has inspired a number of variations, including ones about the meme format itself. Sometimes other photos are used with people in similar positions.
Dis one right here pic.twitter.com/KcAWDmJxGf
— gotta$$$migraine (@gxngstawifi) August 24, 2017
Just when I thought this format was dead pic.twitter.com/6ZxRrE9VNX
— 🔮Hungryghoast 🔮 (@Hungryghoast) August 28, 2017
Is… is this an improved version of the "Distracted Boyfriend" meme pic.twitter.com/VihmJGDnx6
— SKYLXRK (@skylxrksays) October 1, 2018