The Brief: TikTokers are telling their BFF's that they want to be more than just friends with the "darling you're my best friend" #RuinOurFriendship challenge.

DEEP DIVE
Once again, people are shooting their shot with their friends through a TikTok challenge. The “darling you’re my best friend” TikTok trend has people messaging their best friends to confess romantic feelings for them. These videos are set to the song “Jenny” by Studio Killers with the lyrics:
“Jenny, darling, you’re my best friend
But there’s a few things that you don’t know of
Why I borrow your lipstick so often
I’m using your shirt as a pillow case
I wanna ruin our friendship
We should be lovers instead
I don’t know how to say this
’cause you’re really my dearest friend”
The #RuinOurFriendship TikTok trend started in late September after user @isaac..thebully posted a video about sharing their romantic feelings to their friend with the song lyrics. At the time of writing, over 359,000 videos using this sound have been uploaded to TikTok, and videos associated with the hashtag #RuinOurFriendship have been viewed over 41.3 million times.
https://www.tiktok.com/@isaac..thebully/video/6878128824723229957?_d=secCgsIARCbDRgBIAIoARI%2BCjwh0ts0fvgETcwg8PFVCQAiLbbS1izcNFrpUP%2BP7n3dqKu6w%2FtMcuA5%2FR7zPvRIT916bqL1SxuKuWb6%2BioaAA%3D%3D&language=en&sec_user_id=MS4wLjABAAAAlFo6FjwieBAdJ43NYbOK0M65gpCct49zMqPTFfnJvFwa4ghcph8glvR5oFcmyWqx&share_link_id=03EAECEA-1C96-442D-B627-85CCF1A7927D&share_music_id=6878128942629358342&tt_from=more&u_code=d53j536lc1eh44&user_id=6665700624632643589&utm_campaign=client_share&utm_medium=ios&utm_source=more&source=h5_m
In variations of these “darling you’re my best friend” TikToks, creators use these lyrics to confess their feelings to friends and strangers via text, Snapchat, and in-person. It’s not typically specified if the videos depict people’s genuine reactions or if the friends are in-on it.
@bbrookebbentley didn’t expect that😂🤫🤣 #fyp #InkDrawing #PajamaJam #boyfriend #blowup #GraphicDesign @jack.mowery
@juliaakelleyy WHAT DO I DO NOW💀 #fyp #makeitmini #OurType #VansCheckerboardDay #foryou
@faithbowersx Uh hi landyn… the ending🥺 #greenscreen #OPIObsessed #ReadySetShop #fyp
@anzlol what- umm- help!? 🙃🙂 #GrowUpWithMe #roomtour #FoodTikTok #fyp #lgbtq
@jtd12796 true story 💀 #ruinourfriendship #loversinstead #viral #foryoupage #foryou #fyp #prank