The Brief: DILLIGAF TikTok memes express how little someone cares about their haters.

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DEEP DIVE

Although the term DILLIGAF (pronounced “dilly gaff”) was popularized years ago by Kevin Bloody Wilson, it’s having a resurgence in TikTok memes. TikTokers are “saying it with a song” when it comes to expressing their apathy towards their haters. These sassy memes pose the rhetorical question: “do I look like I give a f**k?”

The lyrics included in these videos are from Kevin Bloody Wilson’s cheery-sounding song “D.I.L.L.I.G.A.F.”:

That spells D-I-L-L-I-G-A-F and it means ‘do i look like i give a f**k’

D.I.L.L.I.G.A.F. TikTok videos often depict DILLIGAF being the perfect response to an insult or another form of disrespect. On TikTok, videos with the hashtag #DILLIGAF have been viewed over 16.5 million times and the song has been used in over 154,000 videos.


In some DILLIGAF TikTok memes, people make up their own acronyms…

IFAICGU: “I’ve fallen and I can’t get up.”

TFGPTIAM: “The Fitness Gram pacer test is a multistage aerobic capacity…”

A VSCO Girl – friendly beaded bracelet:

DILLIGAF doesn’t have to be a response to anything. It’s also a state of mind.





Happy Mother’s Day! 


DILLIGAF can also be used as an insult to tell someone how little you care about what they’re doing or saying…

An American history meme:

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