The Brief: DILLIGAF TikTok memes express how little someone cares about their haters.
DEEP DIVE
Although the term DILLIGAF (pronounced “dilly gaff”) was popularized years ago by Kevin Bloody Wilson, it’s having a resurgence in TikTok memes. TikTokers are “saying it with a song” when it comes to expressing their apathy towards their haters. These sassy memes pose the rhetorical question: “do I look like I give a f**k?”
The lyrics included in these videos are from Kevin Bloody Wilson’s cheery-sounding song “D.I.L.L.I.G.A.F.”:
That spells D-I-L-L-I-G-A-F and it means ‘do i look like i give a f**k’
D.I.L.L.I.G.A.F. TikTok videos often depict DILLIGAF being the perfect response to an insult or another form of disrespect. On TikTok, videos with the hashtag #DILLIGAF have been viewed over 16.5 million times and the song has been used in over 154,000 videos.
In some DILLIGAF TikTok memes, people make up their own acronyms…
IFAICGU: “I’ve fallen and I can’t get up.”
TFGPTIAM: “The Fitness Gram pacer test is a multistage aerobic capacity…”
A VSCO Girl – friendly beaded bracelet:
DILLIGAF doesn’t have to be a response to anything. It’s also a state of mind.
DILLIGAF can also be used as an insult to tell someone how little you care about what they’re doing or saying…
An American history meme: