The Brief: Shane Dawson and Jeffree Star's Conspiracy Collection makeup launch is off to a rocky start, inspiring memes and mixed reactions from fans.
DEEP DIVE
Shane Dawson and Jeffree Star’s latest collaboration is a makeup set called The Conspiracy Collection, which has been teased in their latest video series collab “The Beautiful World Of Jeffree Star.” This series explored the YouTuber influencer beauty industry with Shane and Jeffree’s collection at front and center, leading up to The Conspiracy Collection’s drop on November 1st.
In classic beauty guru fashion, the creation of this collection was not without drama. When James Charles announced that he would soon be launching a palette in the middle of the Conspiracy Collection’s series run, fans of Shane and Jeffree stormed his comments section, accusing him of trying to steal their spotlight, trolling him, and outright insulting him.
Named after Shane Dawson’s signature conspiracy theory videos, the collection includes an 18-shade “Conspiracy Palette” for $52, a nine-shade “Controversy Palette” for $28, lip glosses, lip balm, pig hand mirrors, and pig bags. A package of the entire collection costs $210. Together, Dawson, Star, and Morphe Cosmetics are set to make millions and possibly tens of millions from this collection.
For many die-hard stans, buying from this collection was no question as long as they’re able to snag something before it’s all sold out.
Sold out?
Hours after the series drop, MUA social media is in chaos, with long lines at stores, website crashes, and items quickly selling out. Shane and Jeffree appear to be scrambling to resolve the issue while stans flood their social media accounts with comments and tweet with the hashtags #ShaneDawsonXJeffreeStar, #ShaneXJeffree, and #ConspiracyPalette. Meanwhile, the memes are rolling in.
panic is setting in #ShanexJeffree broke the internet
— Dustin Dailey ♏️ (@ThreeDailey) November 1, 2019
What if the conspiracy palette was a conspiracy? #ShaneDawsonXJeffreeStar pic.twitter.com/Roap2dnFlF
— Daya (@dayaskinny666) November 1, 2019
Amidst the drama, Shane retweeted this meme about the situation:
i just screamed on a conference call and now i’m crying cause i feel bad that i screamed. 🙁 it’s been a rough 2 hours. https://t.co/rdIuYNTaP3
— Shane Dawson (@shanedawson) November 1, 2019
Who else can relate 😂😂😂😂 #ConspiracyPalette #ShaneDawsonXJeffreeStar pic.twitter.com/nDeUQeK5ZX
— Abby Tandy (@AbbyPoole18) November 1, 2019
Many fans are calling themselves clowns for failing to buy items before they sold out:
Still refreshing the site knowing damn well everything probably sold out 🤡#ShaneDawsonXJeffreeStar pic.twitter.com/Pexdrzcn6w
— 𝒴𝒶𝓏𝓂𝒾𝓃 🌹 (@yazmnxo) November 1, 2019
me thinking I had a chance at getting the palette #ShaneDawsonXJeffreeStar pic.twitter.com/8yWKo0jDxb
— elizabeth royse (@royselizabeth) November 1, 2019
#ShaneDawsonXJeffreeStar
Everyone else: yay got my Shane Dawson palette!
Me clicking refresh every two seconds: pic.twitter.com/asESkEzf7A— Ariana Gasparlin (@FallOuter2319) November 1, 2019
Likely, all this drama will be heavily featured in the next part of the Shane and Jeffree video series…
Me watching the next episode of the Shane & Jeffree series about the launch knowing damn well I was part of the problem:#ShaneDawsonXJeffreeStar pic.twitter.com/DJgka8LfsP
— Jake McGrath (@uwannabetonthat) November 1, 2019
Shane shoulnt have called a shade 'TanaCon' because now were all waiting in line for the palettes and there's not enough room in the servers. They weren't ready for the volume of people. #ShaneDawsonXJeffreeStar Beauty Bay is BROKEN
— adrian (@adrianbucheltt) November 1, 2019
Me realizing I won’t be getting any of the #ShaneDawsonXJeffreeStar collection pic.twitter.com/Nzb9ZU6nqL
— HollyB (@hollyblaskey) November 1, 2019
To the people who were actually able to buy the palette… #ShaneDawsonXJeffreeStar pic.twitter.com/oVX4YjjUYG
— Miranda 💗💜💙 (@mirandanosse) November 1, 2019
An appropriate use of the Charlie Day conspiracy theory meme:
Shane and Jeffree’s team trying to come up with a backup plan…🤣🐷💕#ShaneDawsonXJeffreeStar pic.twitter.com/mhuAXr5Ezm
— tillyyrobinson (@tillyyrobinson) November 1, 2019