The Brief: The best memes from Coachella's first weekend of performances, collabs, and fashion faux-pas.


Move over Fyre Festival, Coachella is back in town and it’s bigger than ever.

Every year, Millennials and Gen Zers from around the globe flock to the desert, clad only in dope flower crowns and crochet bikinis.

2019 marks the twentieth year of the Coachella Valley Music and Arts Festival. The event has been recognized as THE premiere, must-see indie music festival and has garnered a savage reputation over 20 years.

Regardless of whether they’ve been or not, people know to expect great things from social media every April when the festival rolls around. This year’s memes do not disappoint.

Haters gonna hate…

Just like the festival itself, Coachella festival-goers have got quite the reputation, too.

They’re often characterized as Caucasian, hipster millennials out for good times, tan lines and a boat load of molly.

Some of the most baller Coachella memes come from the event’s fashion exploits. Can you say crop tops and moccasins?

It seems people were simultaneously delighted and horrified to find that this year’s Coachella trend is assless chaps…

Though this should come as no surprise, what with the trending Yeehaw Movement.

Anyone who’s been keeping up with their favorite influencers knows that some memorable first weekend performances included Ariana Grande and ‘NSYNC (minus Justin Timberlake)…

Festival newcomer, Billie Eilish

And a surprise collab between Weezer and TLC’s Chilli.

Perhaps the most talked-about performance has been that of Donald Glover, aka Childish Gambino. He asked fans to put away their phones and enjoy the moment. Stay woke, Coachella!

Things got lit (literally) when he joined fans in the audience to smoke some green

Before warning everyone that they could die at any moment, so they might as well enjoy the time they’ve got. YOLO, am I right?

It’s clear that Childish Gambino’s performance left a lasting impression on many.

Some less favorable moments came in the form of technical difficulties. Despite the beef between Ariana Grande/Nicki Minaj and Cardi B, it’s doubtful that Cardi had anything to do with their mic issues, okurrr?

The second weekend of Coachella is just around the corner…

Best prepare yourselves for more Instagram stories.

And for anybody that wants to experience Coachella without paying $400/weekend Coachella prices, we’ve got the hook-up…