The Brief: A man's discovery of shrimp tails in his box of Cinnamon Toast Crunch cereal was just the beginning of a gripping saga that continues to unfold on Twitter, with many memes remarking on the absurdity of the situation.


Cinnamon Toast Crunch shrimp memes reference writer and comedian Jensen Karp’s discovery of what appeared to be shrimp tails, animal droppings, and dental floss in a bag of cereal, which he posted about extensively on Twitter. And yes, he ate a bowl of the cereal before noticing the shrimp tails.

This strange series of events began on March 22, when Karp posted a photo of what appear to be cinnamon and sugar-coated shrimp tails that came from a box of CTC.

The events following included Karp discovering what look like rat droppings baked into cinnamon squares, along with string and dental floss. The CTC Twitter account responded in several tweets and replies, declaring that the shrimp tails were actually “an accumulation” of cinnamon and sugar. They later tweeted that the contamination didn’t occur at their facility.

Karp is reportedly taking the cereal to a lab for investigation. One of the leading crowdsourced theories about how the cereal ended up this way is that a rodent nest, which included the droppings, shrimp tails, and string, was cooked into the batch of CTC. The story continues to unfold as Karp documents it on Twitter.

Cinnamon Toast Crunch shrimp memes remark on the absurdity of this situation and react to the ickiness of finding shrimp tails and animal droppings in a box of cereal. On March 23, the topic “Cinnamon Toast Crunch” was trending on Twitter in the United States.