The Brief: At WWDC 2019 this week, the $1000 price tag on Apple's new Pro Stand sparked controversy and Reddit memes.

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DEEP DIVE

Earlier this week at Apple’s 2019 Worldwide Developers Conference (WWDC), the company unveiled their latest software updates along with a newly designed Mac Pro desktop computer and display.

The new, 32-inch Pro Display XDR monitor itself starts at $5,000, but that price doesn’t include the stand which costs another whopping $1,000. Meme-makers across the Dank Memes Subreddit were quick to drag Apple for the Pro Stand’s outrageous cost.

The moms will hate you! from dankmemes

This now viral Reddit meme compares the the cost of the Pro Stand with various other products and activities. As the Pro Stand costs $999, most versions of the meme account for the many goods and swag someone could accumulate that would cost the same price.

This meme, often labeled “Choose Wisely,” is meant to illustrate just how much bang one can get for their bucks.

Do thy math from dankmemes

MY BEANS. from dankmemes

According to this Redditor, someone can afford a year’s subscription of Spotify Premium and Netflix, as well as six Minecraft accounts and a PlayStation 4 Pro, all for the same price as the Pro Stand.

999 FUCKING DOLLARS!!!!! from dankmemes

That’s a lot of Fortnite Skins.

Both are shit from dankmemes

This Sonic the Hedgehog reference.

dank_hedgehog from dankmemes

Alternative versions of the meme roast Apple for their tendency to price their products extremely high.

What a price! from dankmemes

1000$ good deal from dankmemes

There’s also been some crossover with other popular meme formats, like this Drake meme…

And this Monsters, Inc. Explaining Meme…

And also, this Left Exit 12 Wrong Turn meme.

Perhaps the most amusing is this Steel Series Instagram post. That’s some serious shade!