The Brief: Fast-food chains and fans are battling it out on Twitter over who makes the best fried chicken sandwich.



The Chicken Sandwich Wars began after Popeyes released a new menu item: a chicken sandwich on August 12. The buzz around this sandwich is undeniable and the sandwich itself is allegedly delicious. It even inspired a New Yorker article titled “The Popeyes Chicken Sandwich Is Here To Save America.” 

Not long after Popeyes announced their new sandwich on Twitter, Chick-fil-A clapped back, tweeting out their love for their own fried chicken sandwich. Since then, Popeyes, Chick-fil-A, and other fast-food chains have joined the so-called Chicken Sandwich Wars, debating who makes the best fried chicken sandwich in the nation.

Fast food social media accounts are at the center of this debate, replying to each other’s posts with jokes and drags. As with many viral trends, it’s unclear to what degree the buzz about these sandwiches occurred more organically or was cleverly orchestrated by these brands’ social media teams.

Popeyes vs. Chick-fil-A Memes

Chicken sandwich connoisseurs have joined Chicken Sandwich War, chiming in to express their opinions on which chain makes the best fried chicken sandwich. There have been multiple reports of Popeyes locations running out of sandwiches due to a sudden inundation with customers.

A distracted boyfriend meme:

For those wondering which sandwich is better, there are many online reviews and YouTube videos. Or you can go taste them for yourself as soon as Popeyes is back in stock…