The Brief: Celebrities including John Mayer and Max Holloway have been challenging each other to the Bottle Cap Challenge, which involves kicking the top off a bottle.

DEEP DIVE
In order to complete the Bottle Cap Challenge, someone must do a roundhouse or spin-style kick to remove the cap of a screw-top bottle with their foot. Martial artists, celebrities, and average joes have been attempting and completing this challenge, often tagging it on Instagram or Twitter with the hashtag #BottleCapChallange.
Celebrity Challengers
While the exact origins of this challenge are unclear, the challenge rose to prominence in late June as high-profile martial artists and celebrities beganย publicly challenging each other and posting videos online.
Some of the most viral Bottle Cap Challenge videos include Max Holloway’s and John Mayer’s. Holloway challenged Mayer to complete the challenge on June 28. After succeeding, Mayer challenged Jason Statham, who challenged two more people, thus perpetuating a viral cycle of public callouts for celebrities to complete the challenge.
Be curious my friends! #challengeaccepted #bottlecapchallenge Passing this on to our guy @JohnMayer โฆ. hey John if you canโt complete this challenge @erlsn and I decided you have to come to Hawaii after your tour and kick it with us until you complete it! ๐ฆถ๐พ๐ ๐โก๐ค ๐ pic.twitter.com/gLWn0dpOzV
— Max Holloway (@BlessedMMA) June 28, 2019
#BottleCapChallenge
With or without being ‘challenged’ to do so, many people have been posting their bottle cap challenges online, which are almost always set in slow motion to show the move in detail.
The mini doing #miniblessed things #BottleCapChallenge pic.twitter.com/JTEwevzPGe
— Max Holloway (@BlessedMMA) June 30, 2019
Fails
As with many internet challenges, especially ones that require such precise execution, the failed attempts can be as entertaining as the successful ones.
Broke my whole back #bottlecapchallenge pic.twitter.com/bq3eOcRQcS
— lil Cannoli (@lilcannoligang) June 30, 2019