The Brief: People have been turning themselves into human car alarms for an internet meme challenge.

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DEEP DIVE

The Car Alarm Internet Challenge #CarAlarmChallenge is pretty straightforward. It involves someone screaming or shrieking while tapping their neck with their hand. This tends to make a sound that resembles a car alarm. The Car Alarm Challenge took off after @P_gibb tweeted a video of herself imitating a car alarm using this method, calling it her “secret talent.”

This inspired a surge of people posting their successes, fails, and spinoffs of themselves making similar sounds.

https://twitter.com/miaaperedo/status/1111722077491474433

https://www.instagram.com/p/BvsM4MnH39p/?utm_source=ig_web_copy_link

Unlike the Bird Box Challenge or the Cheese Challenge, the #CarAlarmChallenge meme is generally uncontroversial and safe. However, as one Twitter user pointed out, people should avoid hitting their throats too hard.

As A Punchline

@P_gibb’s viral video has been used as the punchline for a number of jokes.