The Brief: The internet is divided over bagel slice technique after a photo of St. Louis style bread sliced bagels went viral.

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DEEP DIVE

On Monday, a man named Alex Krautmann posted a photo on Twitter of a dozen or so Panera bagels sliced into about 9 pieces each with the caption “Today I introduced my coworkers to the St Louis secret of ordering bagels bread sliced. It was a hit!”

As it turns out, this ended up being an incredibly divisive tweet.  The most riled up folks seem to be from New York or St. Louis. There’s even been debate about whether or not Panera’s (St Louis Bread Company’s) bagels should be called bagels.  And, because people love calling anything remotely scandalous something-gate, this has been informally named #Bagelgate.

Public opinion seems to be just as sliced up as these bagels are…

Original tweet and responses

It seems that opinions about bagel slicing techniques are deeply embedded in cultural and regional loyalties. A few people dared to speak out in favor of bread sliced bagels, but the loudest voices are opposed to bread-sliced-bagels.

Even Chrissy Teigen weighed in:

Some people shared other questionable bagel consumption methods:

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