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The Brief: "Backpack Kid" is the nickname given to teenage social media sensation Russell Horning. Famous for his dance move Flossing Backpack Kid was featured in a SNL performance with Katy Perry, and has over 2 million Instagram followers.

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“Backpack Kid” is the nickname given to teenage social media sensation Russell Horning. Famous for his dance move Flossing Backpack Kid was featured in an SNL performance with Katy Perry and has over 2 million Instagram followers.

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