The Brief: Celebrate the unofficial start to Fall with these Autumn memes.

DEEP DIVE
Say goodbye to Summer and welcome the start of a new, cozier season with these Fall/Autumn 2020 memes. Although the Autumn equinox isn’t until September 22, for many, the informal start to Fall is September 1st. Whether or not the seasons have physically started changing, the Pumpkin Spice Latte is here and stores are starting to sell Halloween supplies, so culturally, it’s Autumn.
i am SO SICK of summer i want FALL i want to wear PANTS and eat SOUP and drink HOT COFFEE and rake LEAVES and summon DEMONS while everyone is ASLEEP and the moon is FULL and iβm wearing a SWEATER
— Andrew Lowe (@andrewlowe) August 25, 2019
2019 brought us Hot Girl Summer, which was followed by Christian Girl Autumn, a made-up season that both toasts and roasts basic white women who love Ugg boots and infinity scarves. This year, some people are looking to bring back Christian Girl Autumn by embracing the styles and relentless positivity associated with it.
the second that clock strikes 12 am on september 1, the christian girl autumn is gonna pop righttttt out of me
— SNARKYMARKY (@snarkeigh) August 22, 2020
My first batch of fall candles came omg Christian girl autumn starts NOW pic.twitter.com/SLuaFatPVp
— very zachallari (@oprahsnephew) August 21, 2020
Starbucks is selling the PSL earlier than ever this year so naturally, people are excited to get a sip of their favorite seasonal beverage.
For people who love Autumn, there’s no waiting for the 22nd to roll around. They’ll take every whiff of a change in seasons they can get.
For those frustrated with the hot weather of early fall, iced PSL’s are always an option.
While some traditional fall festivities might be canceled or changed this year due to the pandemic, at least the tradition of getting cozy at home won’t be affected.
Here’s a different kind of “fall” that people are excited about…
I Just Can’t Wait For The Fall Of Capitalism from LateStageCapitalism
Even though it’s not quite Fall yet, these Autumn 2020 memes convey some of the excitement that people have for the upcoming season.