The Brief: The "Kylie Jenner Not A Billionaire" memes began appearing Twitter after Forbes reported the 2019 "youngest self-made billionaire" may have forged tax returns and is, in fact, not a billionaire.

DEEP DIVE
As of May 29, Forbes rescinded Kylie Jenner‘s self-made billionaire status. The publication known for their lists on the wealthiest people on the planet, reported the youngest of the Kardashian-Jenner family was the youngest “self-made” billionaire by their standards in March 2019.
At that time, many were split about the Jenner’s “self-made” title, considering Jenner comes from an affluent family. However, Forbes‘ definition of self-made isn’t solely bestowed upon rags to riches stories. Rather, Forbes uses the term in a broad sense, defining it as, “someone who built a company or established a fortune on her own, rather than inheriting some or all of it. As long as the list member didn’t inherit a business or money, she is labeled self-made.”
However, according to recent tax findings, the makeup-mogul is not a billionaire.
— Forbes (@Forbes) May 29, 2020
Jenner’s billionaire status was contingent on her sale of 51% of her company Kylie Cosmetics to beauty giant Coty in a deal valued at $1.2 billion. That was closed in January 2020. But after looking through the deal’s fine print and filings released by publicly traded Coty over the past six months, Forbes learned Jenner’s business was “significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe.” The publication goes on to say Jenner may have even forged tax returns, and “based on this new information—plus the impact of Covid-19 on beauty stocks and consumer spending—Forbes now thinks that Kylie Jenner, even after pocketing an estimated $340 million after taxes from the sale, is not a billionaire.”
Jenner responded to Forbes in a series of tweets, mainly saying she is worried about more important things.
what am i even waking up to. i thought this was a reputable site.. all i see are a number of inaccurate statements and unproven assumptions lol. i’ve never asked for any title or tried to lie my way there EVER. period
— Kylie Jenner (@KylieJenner) May 29, 2020
“even creating tax returns that were likely forged” that’s your proof? so you just THOUGHT they were forged? like actually what am i reading.
— Kylie Jenner (@KylieJenner) May 29, 2020
but okay 🤍 i am blessed beyond my years, i have a beautiful daughter, and a successful business and i’m doing perfectly fine.
— Kylie Jenner (@KylieJenner) May 29, 2020
i can name a list of 100 things more important right now than fixating on how much money i have
— Kylie Jenner (@KylieJenner) May 29, 2020
Naturally, people demanded she open her purse and donate to more pressing matters, like George Floyd’s funeral or COVID-19 relief efforts.
Also, the memes poured in.
forbes in 2019: kylie jenner becomes the youngest self-made billionaire ever
forbes in 2020: pic.twitter.com/Kl4JbQK68H
— ً (@robynsfentty) May 29, 2020
Forbes taking back the “billionaire” label from Kylie Jenner pic.twitter.com/TptlMOUWBq
— Jon (@prasejeebus) May 29, 2020
Kylie Jenner on police brutality or any gahdamn thing else vs
Kylie Jenner when Forbes says them pockets ain’t as deep as she claimed pic.twitter.com/fAUhQaDzko
— Angela Rockford (@angie_goodwood) May 29, 2020
Kris Jenner on her way to Forbes office after they confirmed her daughter Kylie isn’t a billionaire: pic.twitter.com/GOvvmumkvz
— c (@chuuzus) May 29, 2020
Kris explaining to Kylie that she she’s only worth $900 million #forbes pic.twitter.com/LetTh7njgC
— that terri 🇺🇸 (@terri_____) May 29, 2020
Kylie Jenner in the next keeping up with the Kardashians #Forbes pic.twitter.com/7N2enSwMTy
— Barnacle Brains (@2wiceWise) May 29, 2020
I didn’t know Forbes was this gossipy #KylieJenner pic.twitter.com/KDAKTbIqZm
— Andrea Lewin (@MissAndreaLewin) May 29, 2020
So Forbes refused to call Ye a billionaire before seeing his books but believed Kylie without checking her books? pic.twitter.com/vvwtcM1Phq
— This place is shit, Loy (@911backseat) May 29, 2020
Forbes: You lied to us. We are so disappointed
Kylie: pic.twitter.com/nvatdyqvDs
— AFC (@TayoAFC) May 29, 2020
Many memes were also directed at Forbes for not picking up on the fabricated claims sooner:
Travis Scott : Baby momma cover Forbes got these other bitches shook.
Forbes : pic.twitter.com/QauGUoL9Lg
— ogmaejor_ (@33maejor) May 29, 2020
Forbes called out their own bullshit and outed Kylie Jenner on her bullshit lmfao #forbes pic.twitter.com/Z05m1Fls8w
— Sneha Menon (@melonlight19) May 29, 2020
She was never a billionaire. It's no surprise that this was all a fraud that Kris cooked up to majorly over sell her family's success. Billionaires are not on social media hawking ear buds, tummy tea, etc. pic.twitter.com/DE1IccphF7
— Erikk_the_Dane™ (@Erikk_the_Dane2) May 29, 2020
…and only credited her with what they felt was accurate yet they KNOWINGLY spent the past two years boasting about kylie being a billionaire even though the numbers didn’t add up from the jump.
even gave her a cover and full cover story. your credibility is tanking. @Forbes pic.twitter.com/SwxYJMa8qH
— vaun (@_Vaun) May 29, 2020
Forbes called out their own bullshit and outed Kylie Jenner on her bullshit lmfao #forbes pic.twitter.com/Z05m1Fls8w
— Sneha Menon (@melonlight19) May 29, 2020
While others were directed at Jenner’s stans:
you spent so many months talking about how Kylie Jenner was a self made billionaire just for it not to be true pic.twitter.com/GK8ZNKvEao
— c (@chuuzus) May 29, 2020