The Brief: The latest internet challenge, the #HowHardDidAgingHitYouChallenge, also known as the #10yearchallenge is all about self-love.

DEEP DIVE
How hard did aging hit you? In order to participate in the “how hard did aging hit you challenge,” also known as the “ten-year challenge,” all you have to do is post two pictures side by side: one from the past and one from the present. The purpose of this challenge is to show off glow ups and to celebrate personal growth and transformation. Pictures usually represent physical changes to one’s appearance, but captions can dive deeper into spiritual, mental, and professional growth. The How Hard Did Aging Hit You challenge is a way for people to look positively at aging and growing up, noting what they’ve learned as the years go by.
This trend is particularly popular on Instagram but has spread to other social media sites as well including Twitter and Facebook. Posts for the ten-year challenge follow a specific format of a picture from 2009 on the left and one from 2019 on the right to represent the change that’s occurred over a decade. Other renditions depict different spans of time. Similar to the #transformationtuesday hashtag, this challenge is not a new concept, but it is a particularly popular and viral version.
Good Mythical Glow Up #10yearchallenge #howharddidaginghityouchallenge pic.twitter.com/PHFtXhzl57
— Rhett & Link (@rhettandlink) January 14, 2019
Sooo… It’s been pointed out that it was a TEN YEAR challenge. Who knew? I’m home sick so, OK… OK, I’ll continue to play and post a shirtFULL version. 😉
2008 vs 2018#howharddidaginghityouchallenge pic.twitter.com/jAKpLpnF2a
— Wilson Cruz (@wcruz73) January 13, 2019
Humorous Takes On The Challenge
Some people have used this challenge as a joke format, poking fun at how time has or hasn’t affected them.
#howdidyouagechallenge #howharddidaginghityouchallenge
I think age hit me pretty good! I went from a little cute grad student to a full fledged professor with a Dogtorate!#science #puns #DogsOfTwitter #dogstagram pic.twitter.com/05iCHLQ8Di— Bunsen (@bunsenbernerbmd) January 14, 2019
When all of your friends are playing the #HowHardDidAgingHitYouChallenge but you’re the only one who posts without using a filter…😳 pic.twitter.com/8CMhiQqg7q
— Linda Childers (@lindachilders1) January 14, 2019