The Brief: Everything is cake memes emerged on Twitter after Turkish culinary artist Tuba Geckil's super realistic cake designs (shaped like Crocs, toilet paper, etc.) were shared on Buzzfeed Tasty.


Everyone loves cake, right? Well, one baker’s incredible ability to make confections shaped like everyday items has stunned the internet, for better or worse. Twitter users were stunned (and some were distressed) after seeing Turkish food artist Tuba Geckil’s array of extremely realistic cakes. Buzzfeed’s Tasty shared a video of a knife cutting into items like a Crocs shoe, a roll of toilet paper, a cactus, a bar of soap, a bottle of lotion, various fruits and vegetables, and so much more only to reveal cake on the inside.

Buzzfeed’s Tasty video was shared on July 8. At the time of publication, the clip has been viewed more than 29 million times.

Twitter users were shocked and quickly began spiraling. Many questioned their own reality and whether everything was, in fact, made of cake.

Apparently, nothing is off the table.

There’s an “Are you winning son?” cake meme.

As well as a “Wait it’s all” cake version, too.

Some even questioned if their favorite celebs were actually baked goods.

Many companies even joined in the fun, like Netflix who promoted their new action film The Old Guard in the process.

Starbucks played along, sharing a photo of one of their sweet treats.