The Brief: Memes of Drake peeking around Nike boxes began spreading online after he released the music video for his latest single "Laugh Now, Cry Later" on Aug. 13.

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Drake’s latest visual is for his new track “Laugh Now, Cry Later” featuring Lil Durk was released on Aug. 13. The music video, which was filmed at Nike Headquarters, is filled with meme-worthy material. Shots of Drake crying, boxing underwater, and training with Odell Beckham Jr. are all up for the internets’ use.

One moment in particular, became an instant viral meme: Drake peeking out from behind a stack of Nike boxes.

mfw i missed the school bus and im asking my mom for a ride from Drizzy

Peekaboo from Drizzy