The Brief: Memes of Drake peeking around Nike boxes began spreading online after he released the music video for his latest single "Laugh Now, Cry Later" on Aug. 13.

DEEP DIVE
Drake’s latest visual is for his new track “Laugh Now, Cry Later” featuring Lil Durk was released on Aug. 13. The music video, which was filmed at Nike Headquarters, is filled with meme-worthy material. Shots of Drake crying, boxing underwater, and training with Odell Beckham Jr. are all up for the internets’ use.
https://twitter.com/UncleDomXL/status/1294127779957661697?s=20
One moment in particular, became an instant viral meme: Drake peeking out from behind a stack of Nike boxes.
How men appear in the dms after you post a good photo pic.twitter.com/IgxunuRv76
— Beyoncé Of Marketing✨ (@JunaeBrown) August 14, 2020
when the person is in the chat waiting for you to finish your response https://t.co/1awyrnxsZr
— Shai (@ilyshyanne_) August 15, 2020
when sponsorship sees social having too much fun with content without a logo placement pic.twitter.com/MeBk0mMxkw
— astasia (@AstasiaWill) August 14, 2020
mfw i missed the school bus and im asking my mom for a ride from Drizzy
When I say I’m going to bed but I’m still on twitter scrolling trying my hardest not to RT or favorite anything pic.twitter.com/mReGQmq5cY
— ً (@nunariv) August 15, 2020
*coaches waiting to protest scores at comp* 🤣 pic.twitter.com/1aPQCZ58zJ
— JAMZ Cheer and Dance (@JAMZCheer) August 14, 2020
*takes one sip of coffee*
The poop in my butt pic.twitter.com/okYVLvltef
— DUDE Wipes (@DUDEwipes) August 14, 2020