The Brief: TikTokers are imagining themselves as cashiers using a headless video of a store clerk ringing up items.The original video was posted by @amberylee77.
DEEP DIVE
Creators are imagining themselves as cashiers using a headless video of a store clerk ringing up items. These video began growing in popularity in mid-June.
@amberylee77 Duet Me. #heb #gonecrazy#ipm
TikToker @amberylee77 asked creators to duet a video that featured her from the chest down scanning items across a cash register very quickly and without error across a cash register. The video uploaded on March 23 was captioned, “Duet Me.” Creators were up to the challenge. At the time of publication, there are over 89,000 videos linked to @amberylee77’s sound. It’s also been watched over 10.4 million times and received over 885,999 likes.
The attraction to the headless video is the ability of creators to put their own spin on the video. Some creators smile, others glare back at you, and some strike up a conversation.
TikToker @saydenseay and his signature messy wig stared down customers. His video was watched over 1.6 mill.ion times and garnered over 375,000 likes.
@saydenseay #duet with @amberylee77
Creator @snarkymarky shouted at his clientele. His video was viewed over 10.9 million times and amassed over 1.7 million likes.
@snarkymarky #duet with @amberylee77 thought i would hop on this trend 🤪
TikToker @adamrayokay’s Rosa greeted her customers warmly on her first day. The video garnered 3.7 million views and 788,000 likes.
@adamrayokay POV: Rosa’s first day😌 #duet with @amberylee77 #foryou #fyp #viral
Here are other unique takes on the trend:
@alvintheminibully #duet with @amberylee77 #walter #target #targetdog #bullterrier #boredaf #filipino #quarantine #targetwalter #fyp
@tyshonlawrence #duet with @amberylee77 lol y’all know this how the cashier be 😂😂😂😂 (read bio)