The Brief: The #LockdownEffect is a trending hashtag on social media where users share how being in quarantine has impacted them in a way that has changed their normal habits, behavior, or even daily routines.


After Prime Minister Narendra Modi’s declared a 21-day lockdown of India, the country’s 1.3 billion inhabitants are finding new ways to stay entertained while their government officials work steadfastly to reduce the spread of the Coronavirus. This quickly led to the birth of the “Lockdown Effect” hashtag which many people of India have taken advantage of on TikTok and Instagram. Now, the trending topic has become popular in the United States on Twitter.

Initially, the #LockdownEffect was popularly used on TikTok and just recently accumulated 6 million views but now, Twitter users have seized the opportunity to share their thoughts with the trending hashtag as well. As a result of the recommended quarantine, people who have abided by medical professional’s advice to stay indoors are posting about their #LockdownEffect. The hashtag has been used widely; people are posting about what they have been binging on television, what hobbies they have picked up, or how they are humorously coping during the Coronavirus outbreak while they remain in lockdown.

See How Tiktok Users Are Sharing Their #LockdownEffect:

The hashtag is dominantly used in India.

@tejaswierra##spendingqualitytime ##lockdowneffect 😀🤔♬ original sound – yay4cats
@samikshyakayceebudo yestoi vaya poxi k garnu rw ##comedy ##lockdowneffect ##tiktok ##foryou ##foryourpage ##didibaini @surakshyakaycee82♬ original sound – Sujata Budhathoki
@joy_asian_mama##bored ##lockdowneffect♬ Savage – Megan Thee Stallion

#LockdownEffect on Twitter:

Instagram Users Share Their #LockdownEffect: