The Brief: A simple hashtag used to show affection and excitement for someone or something.

DEEP DIVE
With over a billion tags on Instagram, #Love is one of the most commonly used hashtags. It’s used to show affection and excitement for anything that brings someone joy, makes them laugh, or gets them excited.
โค๐ This stray cat
just showed up at a fire station
and moved right in.
But the guys were SO nervous
about what would happen
when the chief found outโฆ๐โค๐ฅ pic.twitter.com/VbYoTy9A3f— Sarah โโโโฅโโ โ โฎ (@zbleumoon) July 17, 2018
My hi tops have arrived #love
๐ pic.twitter.com/SoQVoq6MaX— Jamie Fenderbaum (@JamieFenderbaum) July 17, 2018